Senior Sales Manager, Southern Europe

Meetings and groups is a multi-billion industry that still runs on email, spreadsheets and manual re-keying. A single group enquiry can touch five systems and take days to answer, and every hour of delay costs the hotel revenue it never sees.

hivr.ai is building the AI Sales Engine for hospitality. Our B2B SaaS platform, powered by AI agents, reads incoming RFPs and enquiries, structures the data, builds them in the hotel's sales and catering system, and produces the proposal – in minutes instead of days. We integrate with the sales and catering platforms, PMS and RMS that hotels already use, and we work with individual hotels, hotel groups, distribution channels and event-technology vendors.

We are not improving an existing category; we are creating a new one. The way hotels sell meetings and events is being rewritten, and the teams who move first will set the standard for the next decade. Joining hivr.ai now means being one of the people who defines how this industry works – not someone who adapts to it later.

hivr solutions GmbH is headquartered in Freiburg, Germany, with a remote-first, international team. We are digital-first, flexible and outcome-driven.

As Senior Sales Manager Southern Europe, you own new business in the region from first conversation to signed contract. You open the market, build the pipeline, run complex multi-stakeholder deals and shape how hivr.ai is positioned with hotels, hotel groups, venues and partners across the region.

This is a senior, high-autonomy role. You will not receive a finished playbook: you will write it. You decide where to focus, which accounts and partners to pursue, and how to move quickly, supported by management, a product team that ships fast, and a Customer Success team that takes over after signature.

You will be one of the first voices of hivr.ai in the region, which means your work directly shapes our reputation, our reference customers and the revenue we build there.

• Build the market: Define the target segments, account list and go-to-market approach for Southern Europe, and open doors with hotel groups, independent hotels and venues.
• Own the full sales cycle: Run deals end to end – prospecting, discovery, demo, business case, procurement and legal, negotiation, signature – across long cycles with several stakeholders such as sales, revenue management, IT and ownership.
• Sell a new category: Educate the market on why meetings and groups sales must change, and translate the value into the buyer's language: faster response, higher conversion, recovered revenue and hours saved.
• Create and manage pipeline: Combine outbound, networking, events and partner referrals to build a healthy, well-qualified pipeline, and keep forecasts and CRM data accurate.
• Develop partners and channels: Work with distribution channels, technology vendors and integration partners in the region to open additional routes to market.
• Lead the commercial conversation: Present hivr.ai to senior decision-makers, from sales teams up to GMs, commercial directors and C-level, and negotiate pricing and contract terms within agreed guidelines.
• Hand over cleanly: Work with Customer Success to make sure every signed customer has a clear onboarding plan, so the value promised in the sale is the value delivered.
• Bring the market back into the product: Share what you learn about competitors, regional requirements, languages and local systems with Product and Management, and help shape the roadmap.
• Represent hivr.ai in the industry: Attend and speak at relevant trade shows and events, and become a recognised name in the regional meetings and events community.

Must have

• 7+ years in B2B sales, with a proven track record of closing complex deals with long sales cycles (six months or more) and multiple decision-makers.
• Previous sales experience with technology for meetings and events, or for hospitality: event tech, hotel tech, travel tech, RFP or sourcing platforms, or similar.
• Fluent Spanish and English, spoken and written, at negotiation and presentation level.
• Demonstrated ability to work autonomously and fast: you set your own priorities, make decisions without waiting for instructions, and follow up quickly.
• Experience selling to, or working closely with, hotels, hotel groups, venues or event organisers, and an understanding of how group and MICE sales works in practice.
• A strong network or credible way into the hospitality and events community in Spain and Southern Europe.
• Structured and commercial: you qualify rigorously, build business cases and keep your pipeline and forecast clean.
• Genuine passion for hospitality, events and technology, and for building something new.

Big plus

• Additional languages, especially Italian, French and others. Each one opens markets and relationships for us.
• Experience selling SaaS or AI-based products, or selling to enterprise hotel chains.
• Familiarity with sales and catering systems, PMS or RMS such as Delphi, Opera, Infor, SAP or similar, and with channels such as Cvent, Meetago, etc.
• Previous experience in an early-stage or scale-up company where you built the market yourself.

• You act fast. Speed is our product and our culture. You answer quickly, decide quickly and keep deals moving without waiting to be asked.
• You work autonomously. You take ownership of a region, make your own calls and come to management with solutions and a plan, not only questions.
• You are patient and persistent. Long cycles do not worry you. You keep multiple stakeholders engaged over months and know when to push and when to wait.
• You are a category builder. You enjoy explaining a new way of working and winning over sceptics, and you are energised by changing how an industry operates.
• You are passionate. About hospitality, about events, about technology, and about winning for your customers. People feel it when they speak to you.
• You are fluent in AI. You use AI tools in your daily work – for research, outreach, preparation and follow-up – and you are curious and comfortable explaining AI to customers, including how it works and where its limits are. You see it as a way to sell better, not a threat.
• You think in value, not features. You connect what hivr.ai does to revenue, conversion and time saved, and you can prove it with numbers.
• You build structure. In a fast-moving company where not everything is defined yet, you create processes and playbooks others can follow.
• You are a team player. Despite the autonomy, you share what you learn, support colleagues in Customer Success, Product and Sales, and celebrate wins together.

• A rare chance to shape a new category in hospitality technology and to be a founding voice of hivr.ai in Southern Europe.
• Real ownership and autonomy, with short decision paths and direct access to the CCO, CEO and the whole leadership team.
• A product that solves a clear, measurable problem for customers, with named references in hotels, hotel groups and venues.
• Fully remote work in an international, distributed team, with a home base in Freiburg for those who want it.
• A competitive package of base salary plus a performance-based variable component tied to new business, and participation in our share programme.
• Budget for travel, industry events and the tools you need to do the job well.
• Learning and growth: as hivr.ai scales, so do the opportunities to build a regional team or take on wider responsibility.

Send us your CV and a short note on why this role fits you. The process is fast and transparent: an introductory call, a conversation with the CCO, a working session or case on a real hivr.ai scenario, and a meeting with the wider team. You will hear from us quickly at every stage.