What Thynk is
Thynk was founded in Belgium in late 2019 and built on the Salesforce platform. It provides modules for meetings, events and catering, group room bookings, B2B account-based sales, inquiry and lead distribution, a direct booking engine, CRM and analytics for hotel groups, resorts, management companies, venues and convention centres.
hivr.ai and Thynk also work together
hivr.ai connects to Thynk over the Salesforce API: the agents read availability and the rate rules your team maintains in Thynk, then write the qualified enquiry, proposal and booking status back into the record automatically, matched to the right account – so the Salesforce-powered pipeline and reporting stay current. Learn more about the integration.
hivr.ai as a Thynk alternative
hivr.ai is purpose-built for one thing: removing repetitive manual work from meetings, groups and events sales so teams close more business, faster. It is the only solution on the market built AI-first from the ground up: teams of AI agents running the cycle end to end, around the specific complexity of M&E. Not AI features added to a platform built for something else.
Thynk arrived from the other direction: it was founded in Belgium in 2019 and built on Salesforce, and its AI arrives the way that platform delivers it. hivr.ai is the technology leader in agentic AI for M&E, proven at 2,000 hotels and venues worldwide, and backed by Amadeus.
Every channel captured, nothing missed
Thynk distributes inquiries and leads inside its CRM. hivr.ai captures them before they reach any CRM – every leading demand channel integrated out of the box, phone included. Email, your website, or any connected demand channel: hivr.ai's AI agents read each enquiry the moment it lands and turn it into structured data in one view. That includes the phone: a voice agent answers around the clock in 50+ languages, qualifies the caller while they're still on the line, and turns the conversation into a structured RFP like any other channel. Nothing sits unanswered in an inbox no one is watching.
Minutes, not days
Thynk gives your team the tools to build the response. hivr.ai builds it for them: the agents qualify each enquiry on arrival, chase whatever detail is missing, and build the quote – space, room block, F&B, AV. Rates aren't guessed: revenue management sets the rules, restrictions and conditions up front, so pricing stops being a conversation per enquiry and becomes a strategy the agents execute. In group and event sales, the team that replies first usually wins the business, and hotels replying within a few hours convert at roughly twice the rate of next-day responders.
From proposal to signature to the rooming list
Thynk already handles proposals inside its own CRM. hivr.ai produces the proposal too, and then keeps going either side of it. A hivr.ai proposal is a live page, not a PDF attachment: price, space and terms update in place, and the planner signs on the page itself, which is binding, so there's no contract to print, sign and chase. After the contract, the agents fill the block however the names arrive, and every revised list reconciles into the PMS automatically, across every property you run.
Works with the systems you already run
Thynk is built on Salesforce. hivr.ai connects over that same API, and to whichever S&C, PMS and CRM you run besides, without a platform dependency of its own: the agents read meeting-room availability from your S&C system, bedroom availability from the PMS, and the rate rules your revenue team maintains, then write the enquiry, the quote and the confirmed booking back into your CRM, matched to the right account, across 100+ integrations. Nothing ripped out, nothing rebuilt.
Your team closes; the agents handle the admin
Thynk holds the pipeline and the reporting; hivr.ai keeps both current without anyone typing into them. It doesn't add another tool for your team to learn – it removes the work. The agents run the grind from first enquiry to filled room block, across as many properties as you run, so your people spend their hours on relationships and winning deals instead of parsing emails and re-keying data.
hivr.ai is proven at scale in hospitality
- $2,500,000,000+
- Transacted lead volume in 2025
- 100,000+
- Enquiries processed in 2025
- 2,000+
- Hotels and venues live
What hotels and venues achieve with hivr.ai
Partnering with hivr.ai has transformed how we handle group bookings at Radisson.
Who hivr.ai is for
hivr.ai is for hotel groups and multi-property portfolios where M&E enquiries arrive across many channels and the speed of the first response decides who wins the business.
It's for the teams drowning in manual work: reading, checking, copy-pasting, building and chasing before a proposal goes out. Across five different systems and multiple colleagues.
If this sounds like your team's reality, hivr.ai is for you.
Frequently asked questions
Is hivr.ai a Thynk alternative?
Yes and no. If you want AI agents that capture, qualify and convert every M&E enquiry in minutes, hivr.ai is exactly that. But the two aren't really rivals – hivr.ai integrates with Thynk over the Salesforce API and handles the enquiry work that flows into it, from first contact through to signature and a filled room block.
How does hivr.ai work with Thynk?
hivr.ai connects to Thynk over the Salesforce API: the agents read incoming availability and the rate rules your team maintains, then write the qualified enquiry, proposal and booking status back into the record automatically. Your team keeps working in the CRM exactly as before – hivr.ai just removes the manual entry that used to follow every RFP.
What does hivr.ai do for M&E sales?
hivr.ai is the only solution on the market built AI-first from the ground up. Its AI agents capture, qualify, quote, propose, sign and fill the block for every M&E enquiry – reading from and writing back into whichever CRM your hotel group already runs, Thynk included. Proven across 2,000+ hotels and venues.